The Guild 2.0 · starts October 20

You don't need more clarity. You need a plan and people who won't let you drop it.

Ten weeks, twelve people, one quest each. You bring the thing you've been postponing. We make sure it actually moves.

10 weeksOct 20 – Dec 15
12 peoplehard cap
Onlineone evening a week
Book your clarity call 30 minutes. If it's not a fit, I'll say so.

Who this is for

  • You've got a thing you've been meaning to do for years, and you still haven't started
  • You're capable and driven, and quietly frustrated you're not further along
  • You overthink, you wait to feel ready, and ready never comes
  • You want people around you who are going after something too
A Guild Night on video
One evening a week. This is the room.
Cohort 1 together at the retreat
Cohort 1, at the retreat

How the last group described it

Their words, from the first sessions.

"I wanted to start almost 3 years ago, but I've been treating it as a side quest."

"I think about perfection, and because I want to do it perfectly, I don't finish it, or I don't even start."

"From the outside my life looks pretty good. But actually, I was really paralyzed."

"I don't have a lot of people like me, or ambitious people, in my circle. That's the thing I need."

Why it keeps not happening

You don't drop your quest because you lack discipline. You drop it because you're doing it alone.

Nobody knows what you're working on, so nobody notices when you stop. One skipped week becomes six. The quest goes back on the someday pile, and you get a little more used to not going after it.

Coaching gets you clear. The group is what keeps you moving when the motivation runs out.

Handwritten note: being cool is a prison. Do something a little embarrassing and vulnerable.

What happens in ten weeks

One live session a week, one real step, and a small group that knows exactly what you committed to.

Weeks 1–3See clearly. Who you are right now, and what you actually want. If your quest isn't clear yet, this is where it gets sharp.
Weeks 4–5Find your ground. Your strengths, your outcome for the Expo, and the map to get there.
Weeks 6–7Rewrite your story. The fear that's been in the way, and a way back after a bad week.
Weeks 8–10Take action. Shipping, the Expo, and your next year.

We go through the full week-by-week plan on our call.

Around three hours a week: the 90-minute session plus the time it takes to do your step. If you can't carve that out for ten weeks, this isn't the right round for you.

What's included

10 Guild Nights

90-minute group calls, one evening a week. Two are different: The Expo on Dec 15, where everyone presents what they built, and Vision 2027 on Jan 12, a workshop where you plan your year.

Two private calls with me

A clarity call before we start, and a midpoint check in week 5, when the quest usually shifts.

The WhatsApp group

Where the week actually happens, and where someone notices when you go quiet.

Community access

A monthly planning session and co-working sessions, open to everyone who's been through The Guild. Plus first access to the next retreat, planned for spring 2027.

Book your clarity call 12 seats. Doors close October 16th.

What the first cohort did

Eight weeks, ten people, all ten finished.

A member journaling
Writing down the thing you've been avoiding.
The group sitting together in a session
The room where nobody gets to hide.
The group working at a long table
Nine weeks in. Still showing up.
LucianaLaunched the e-commerce brand she'd been perfecting for years, and sold 17 sets before we were done.
LucyRegistered for coaching school, three weeks ahead of her own deadline.
MikeWent from editing one video thirty times to posting twice a week.
GeorgRebuilt his business after burning out, week by week, in front of all of us.
WhatsApp message from Sun
Sun, after week 8
WhatsApp message from Mike
Mike, on getting out of his own head
WhatsApp message from Luciana
Luciana, on becoming a founder

"When you have the right people around you and someone guiding you, figuring things out becomes 10x easier and you don't feel like you have to do it all alone."

"I wouldn't think twice. Follow your dreams, your goals, and do it with other people. It works. It just works."

Who's leading this

Lukas Kahler
Lukas — Barcelona

I built The Guild because I needed it myself. I spent years with a clear idea of what I wanted and a long list of reasons to start later. What changed it wasn't more motivation — it was having people I could share the journey with.

I'm a coach in Barcelona, originally from Chile and Germany. Before this I worked in product management, then trained as an NLP Master Practitioner. Last year I had a brain tumour removed, which left me deaf on one ear and meant learning to walk again. That's also where the honesty in my coaching comes from. I'm not interested in performance, mine or yours.

Cohort 1 was my own main quest: the group I'd been postponing for two years.

50+ people coached 1:1 since 2023 Hundreds more in webinars and workshops 10 of 10 finished the first Guild

My job isn't to give you answers. It's to be the mirror that shows you what you're capable of before you can see it yourself.

Dates and investment

€1,999paid in full, or 3 × €699
€1,799early bird until Oct 13, or 3 × €630

IVA included. Twelve seats, hard cap. Same guarantee as the first cohort: if you show up, do the work, and it doesn't move you, we make it right.

Book your clarity call 30 minutes. If it's not a fit, I'll say so.

Questions you're probably asking

How much time does this really take?

Around three hours a week: the 90-minute session plus your weekly step. The step is usually work you'd want to be doing anyway. It's just finally scheduled.

When exactly are the calls?

One weekday evening, European time. The exact slot is set with the group once everyone's in, so it works across the time zones people are actually in. We'll talk about it on our call.

What if I miss a session?

Tell us in advance and you'll get the recording. But the live call is where the work happens — the feedback, the breakout rooms, the moment someone says the thing you've been circling for three weeks. Plan to be there.

I've joined programs before and never finished them.

Honest answer: that's usually because nobody noticed when you stopped. Here, eleven people know your quest, there's a check-in every week, and there's a date in December where you present what you built. The structure is built for exactly this pattern.

Is this coaching or a course?

Coaching. There's no content library to work through. Every session is live, and the work is yours, not a curriculum.

Group or 1:1 — which do I need?

If you know what you want and keep not doing it, the group is stronger. If your situation is complex and needs unpacking week after week, 1:1 fits better. We'll figure that out on the call, and I'll tell you honestly which one I'd pick for you.

I don't know what my quest is yet.

That's weeks 1 to 3. Plenty of people in Cohort 1 arrived with "everything is unclear" and left the first session with one thing named.

Why now and not January?

Because January is the answer you've given yourself before. And because you'd walk into next year having finished something, instead of planning to.

Next step

A 30-minute call. We look at the thing you've been postponing, what's been holding you back, and whether this is the right room for you. If it isn't, I'll tell you that too.

Book your clarity call 12 seats. Doors close October 16th.
Handwritten note: either your fear goes, or your opportunity does. You decide.